IRA GLOBE
PAN INDIA EXECUTION | SINCE 2015

TRANSFORMING DATA
INTO ACTION

Field Research | Market Research | Retail Audits | CSR Assessment | Surveys | Field Operations
28+ States & UTs | 10+ Sectors | 100% QC

28+

STATES & UTs

500+

PROJECTS

100%

QC VALIDATION

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Research Team

⚡ Core Capabilities

  • Market Research (Quant & Qual)
  • Mystery Audits & Retail Audits
  • CSR Baseline & Impact Assessment
  • Political Research & Voter Surveys
  • Pan-India Field Operations
✓ Geo-Tagged Surveys ✓ Audio/Video Validation ✓ Real-Time Reporting
WHAT WE DO

Research & Fieldwork Services

End-to-end execution capabilities across India with rigorous quality control

Market Research

Quantitative surveys, qualitative research, consumer insights, brand tracking, and fieldwork across India.

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Retail & Audit

Mystery audits, retail compliance, POSM checks, store audits, and competitor benchmarking.

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CSR & Social Impact

Baseline studies, impact assessments, beneficiary surveys, and rural development research.

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Political Research

Voter surveys, ward intelligence, public opinion polling, and ground-level studies.

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What We Evaluate

Mystery Shopping & Retail Audit Parameters

Staff Greeting & Behaviour
Product Knowledge
Upselling & Cross-Selling
Grooming Standards
Store Hygiene
Billing Experience
Customer Handling
SOP Compliance
Brand Visibility
Service Turnaround Time

Audit Flow

Scenario Design
Define parameters & checklist
→
Auditor Training
Briefing & certification
→
Field Execution
GPS-tracked audits
→
QC Validation
Audio/video verification
→
Reporting & Insights
Dashboard & recommendations
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